About Egghead MSG

Egghead Marketing Strategies Group is a boutique consulting firm specializing in the development and expansion of branded consumer product lines. We work with Retailers and Manufacturers interested in developing exclusive, premium priced/high margin brands that differentiate them from their competitors. We help these businesses form loyal connections with consumers by delivering greater value. And we help Licensors to further expand the strength and value of their trademark assets.

Typical marketing consultants provide specialized experience in specific categories, retail channels or manufacturing capabilities: they help solve specific problems. Egghead MSG is different: we don't just develop solutions, we identify and create opportunities. We have extensive marketing, advertising and product development experience in a wide range of consumer product categories. We've worked directly with major retailers and manufacturers to develop and expand exclusive branded businesses involving top brand names. We've also developed major licensed businesses involving some of the best known brand trademarks in the world.

 Egghead MSG offers a unique brand development paradigm that uses our thirty years of experience in multiple strategic and structural disciplines. We focus on:
  • Uncovering meaningful consumer insights that identify ways to better address consumers' needs  
  • Superior product technology and the benefit it offers  
  • Interlinking solutions from one category and relating it to another to create bridges of opportunity and greater scale  
  • Building lasting bonds with consumers, not short term attachments  
  • Using proven marketing methods to connect with consumers

In short, we develop and implement highly integrated strategies to build more successful branded businesses, faster, and more profitably.